This project came with an exciting challenge—it was for a client of Lite Utilities, a crypto service agency that supports Web3 projects with everything from marketing and writing to product design, web development, and smart contract creation.

The task? Designing a sleek, modern, and fully responsive UI for an AI-powered stress relief app’s landing page. The design needed to not only promote the app but also showcase key features, app snippets, and a roadmap—all while maintaining a polished, engaging look.

And here’s where it got even trickier: the client wanted three additional design variations in Figma, all within an ultra-tight deadline of less than a week. Talk about a fast-paced, high-stakes design sprint!

As a Senior Product Designer at Lite Utilities, I was asked to tackle this fast-paced design challenge. Despite the tight timeline, I delivered three high-quality variations in just over half a week. The Quiet Tube design became the fourth iteration—built to be sleek, responsive, and perfectly aligned with the brand’s aesthetic.

Here’s how I met every challenge head-on:

• Speed & Performance – Designed a responsive UI that adapts seamlessly across devices, ensuring a smooth and engaging experience.
• User Experience & Navigation – Structured the layout for intuitive flow, incorporating multiple CTAs to drive user engagement and onboarding.
• Scalability & Content Management – Designed a clean, flexible system that effectively showcased app snippets, features, and the roadmap in a visually compelling way.
• Conversion & Engagement – Ensured the landing page not only informed users but actively encouraged interaction, making the app’s value clear at a glance.

Despite the race against time, I delivered a polished, user-friendly design that elevated the app’s presence and made an impact.

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